How to Approach Business in Canada
1. Networking Approach
- Go through people…ALWAYS: Relationships are key in Canada. Always approach people, not just companies.
- Find the right people: Focus on individuals who inspire you, are active, and share your values. Look for those who post frequently and share content that aligns with your interests.
- Ask for advice: Canadians are casual and approachable. Ask for specific advice (1-2 questions) rather than directly seeking something. Always prepare before reaching out.
- No unsolicited resumes: Never send your resume unless it’s requested.
- 800 contacts rule: Having 800 connections is a "magic number"—someone within that network will likely know who you want to connect with.
- Personalized messages: Avoid mass connecting. Send a personalized message, especially when reaching out to someone within the same department.
2. Identifying the Right People to Work With
- Social activity matters: If they don’t post or share, they’re likely not involved in networking or introducing others.
- Shared values: Ensure the person aligns with your values and behaves in a way you admire.
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