1,3 & 15min Elevator Pitches & Pitch Deck to fund raise efficiently (Storytelling).

What nobody told you? 1, 3 and 30min Pitch Technic, Why? I will explain. Develop Your Elevator Pitch. Be a true storyteller!

What is the goal of your pitch?

1. First sell. Sell yourself, sell your passion, sell your problem;
2. Pass trust
3. Prove that you are the right person to solve that problem
4. Tell a story on a buttler way, easy to understand.
5. The goal is to evoke emotional responses.

What is the best way to train your pitch?...How?

• 1 min - Be able to explain in simple words, objectively, directly, with no fluff, straight to the point.
• 3min - Now, you have 3 times more time. Enjoy it, give the important details that makes you unique that u did not have time before.
• 15-30min - Now you have time, BUT, you will train that just if your potential client understand the 1 and 3min pitch and is convince to buy your product, otherwise, train back the first 2 parts.

Key Points for Your 1min Pitch

1. Show your passion Foundr Passion is fuel ❤️
• Emotions: Show that you've experienced the pain firsthand, you have been dealing with it for long time.
2. Why you do it? Foundr Why do you want to start a company?
• Focus on Trust, Credibility, Confidence, is not about the product, it is about you!
3. Problem - Emphasize the problem clearly. Bring numbers whenever possible, but focus on one big problem to highlight. Present it as a pressing challenge that needs to be solved within a specific timeframe.
4. Focus on Distribution. How you gonna solve: Emphasize your plan (step by step) for getting the product to market.

Yes 1 MIN for these 4 topics

Exp: ycombinator Y Combinator on Instagram: "Great founders are concise and direct communicators. They are not in pitch mode. They use simple declarative sentences, shares YC Group Partner Brad Flora."

Key Points for Your 3min Pitch

1. Why (based on your story), Purpose, Mission, Vision, Values, & Main OKRs
• Show your passion Foundr Passion is fuel ❤️
• Focus on Trust, Credibility, Confidence, is not about the product, it is about you!
• Emotions: Show that you've experienced the pain firsthand, you have been dealing with it for long time.
• Compelling Origin Story: Highlight your journey.
• Highlight what’s special about you.
• Reason to Remember You: Create an emotional connection.
• Why you do it? Foundr Why do you want to start a company?
• Why Do You Care? (Provide Numbers and Trends). Provide the main trends in the market.
• Discuss your unique Intellectual Property (IP).
• Present your unfair advantages.
• Explain what makes you believe in your startup (e.g., X, Y, Z).
• Why do you believe in this?
• Why did you start this venture?
• New generations seek autonomy and freedom, not just building startups.
2. Problem & Solution
• Emphasize the problem first, very clearly. Problem generates solution not the vice verse. Bring numbers whenever possible, but focus on one big problem to highlight. Present it as a pressing challenge that needs to be solved within a specific timeframe.
• Share relevant experience (e.g., "I worked in XXX and experienced firsthand how they don’t care about people's problems").
• Painful Problem You Solve: Make the problem clear and relatable.
3. Market Size (EVG, SOM, SAM, TAM)

1. Huge Market: Be a specialist in your market.
• Is there a Vision to support this market?
• What is the strategy to acchieve the EVG?
4. Marketing Strategy & Goals
5. Distribuition & Sales Strategy & Goals
• Focus on Distribution. How you gonna solve: Emphasize your plan (step by step) for getting the product to market.
6. Business Model. How you make money?
7. People (detail team)
• It is all about people.
• Detail your team’s superpowers and uniqueness.

Extra Key Points for Your 15-30min Pitch

How to go deep in Problem?

• Make it painful and detailed.
• Detail the problem you’re addressing with numbers, statistics, proves, researches.
• Provide relevant information about it.

🦄O que é uma dor de mercado? Um problema real do cliente, não algo “Good to Have”.

Solution

• Present your approach, including Intellectual Property.
• Emphasize value creation: loyalty for savings, not expenses.
• Every aspect of market value must reflect value.

Competition

• Highlight strong opinions on why your solution is different.
• Address the time to deploy in comparison to competitors.

Business Model

• Be clear and confident when explaining:
• How do you go to market?
• It may be impossible to fully know your CAC, so understanding Unit Economics might be challenging. ON early stages: Is it impossible to know your CAC…so dont show any Unit Economics.
• If your Unit Economics are bad, how do you plan to improve?

Projections

• Be a contrarian if needed, but make sure you can prove your point.
• Show your traction.
• Don’t always follow popular agreements; show your unique take.

Pitch Deck Essentials

• What to Include in a Pitch Deck: Key slides and information.
• View and Discuss a Sample Pitch Deck: Learn from examples.

Story about speechs. Check this out:

Raymond Luk Pitch Teardown: the Goodlawyer Seed Deck

Raymond Luk 18 AI Pitch Deck Tools Reviewed